Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Infographics January 24 2018

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3