DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms and problems it causes.