Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Infographics January 24 2018

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

  • Are you sure you’ve done everything to be #GDPR compliant? The new European rules and regulations are coming into f… https://t.co/Id5kslgYdG
  • Understanding how user consent is requested, stored and shared along the supply chain is important for publishers w… https://t.co/ZVlmovl1xX
  • #datamarketplace #privategarden @adexchanger https://t.co/0K24miBiVy
  • GDPR goes into effect tomorrow. Here are a few reminders to help you get your mobile apps ready! Read the blog post… https://t.co/sK9o5lhGuM
  • GDPR will go into effect on Friday. Here are a few reminders to help you get your mobile apps ready! #CMP #GDPRhttps://t.co/NAo9Rsf04Q