What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
Our latest blog post on why the Internet’s mad at Apple, the new iPhone 7 and what to expect from iOS 10. Plus information on how to download our newest SDK 6.4.1.
US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down at OPS 2106 for a Q&A, “How Publishers Can Increase Their Programmatic Video Revenue”.
You’ll get the real definitions of “in-stream” and “out-stream” in this blog post. You’ll also learn why the industry is so excited about out-stream video advertising.