Infographics January 24 2018

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

  • The future of digital advertising after Chrome Adblock [in French]: https://t.co/mZxx7BDhKz via @journaldunet
  • Four Ways to Prepare for the Chrome Ad Filter Rollout https://t.co/nvwVWtexMH
  • Smart is attending the Advertising Week Latam this week! #AWLATAM https://t.co/hf4C7blJFe
  • Advice from @Thomas_Husson, @forrester : “Mobile is not JUST a channel. Use it as a catalyst for digital transforma… https://t.co/JlwAOIvvsF
  • Words of wisdom from Antoine Lamy @uber “Stay informed about #adfraud, and follow the trends, like #adstxt”. And Th… https://t.co/hi0iLtpXJl