What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
Next Element was the theme of MWC 2017. Let’s find out what it mean in the mobile advertising field.
We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.
Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech.
Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.