The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
Next Element was the theme of MWC 2017. Let’s find out what it mean in the mobile advertising field.
We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.
Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech.
Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.
In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms and problems it causes.
CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.
US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down at OPS 2106 for a Q&A, “How Publishers Can Increase Their Programmatic Video Revenue”.