DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.
Smart AdServer helped Contrepoints double total revenue after two months. Its holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.
What were our most popular programmatic blog posts in 2016? Find out in this top 5 list!
Sublime Skinz has partnered with Smart AdServer to launch its new mobile web format, M-Skinz, available on programmatic exclusively via Smart RTB+.
Programmatic continues to grow in France, and Smart AdServer’s recent corporate stats prove it.
Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.