Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Article July 23 2017

Quality at Smart AdServer

Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.

Article August 03 2016

What’s a Full Stack Ad Platform for Publishers?

Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

  • Check out our Cannes Lions Highlights video! We had a blast welcoming clients, partners and friends onto the Hutian… https://t.co/n0IvBKYSdk
  • Did #programmatic as we know it end with #GDPR? Learn more in this Exchange Wire article: https://t.co/CoRs2eT26Z
  • A publisher’s #FirstPartyData is its most valuable asset. Build an exclusive marketplace while keeping data safe an… https://t.co/AvuuHS2Gpa
  • Don't speak #GDPR fluently yet? Learn it in this guide! #publishertech #adtech https://t.co/0mYlQBJKp1
  • Still confused about #headerbidding? We've made it easy! Check out the blog post for the essential definitions:… https://t.co/uzA1qi9FDS