Video January 11 2018

SAPO Talks Data, Programmatic and Quality

SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.

Article November 02 2017

3 Tips for Q4 Mobile Campaign Success

Ad buyers: Need some advice on how to boost your mobile campaigns this quarter? Check out this article for 3 easy ways to hike up that revenue!

Infographics November 01 2017

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

Video October 12 2017

Let’s Talk Quality and Ads.txt

What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.

Article September 29 2017

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

  • Smart Country Manager Ingrid Couasnon talks #audience buying, #programmatic, transparency and #data in this intervi… https://t.co/QfvEXfA8HE
  • Smart Country Manager Ingrid Couasnon talks #audience buying, #programmatic, transparency and #data in this intervi… https://t.co/cJMis5xipN
  • Meet Mike Fisher, VP/Head of Advanced TV & Video at @mediamath. He reveals the marketplace trends for #CTV in this… https://t.co/dxqvTixvG6
  • We sat down with @willcady, Team Lead Manager @reddit.​ Hear his views on quality, audiences, and 2018 #adtech tren… https://t.co/zEuPMqYibr
  • We had the chance to talk about quality, audiences and new ad tech trends for 2018 with Will Cady, Team Lead Manage… https://t.co/IvoKu7Fh1B