Article September 29 2017

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

Article September 11 2017

Smart dmexco 2017 Picks

What are the best dmexco 2017 sessions, especially for publishers? From debates, to talks, to roundtables, this quick guide has it all!

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3