Nessa Payet, our Global PR & External Communications Manager, shares her take on the sector since her foray 10 months ago, how PR has a place and continues to play a key role in an industry that continues to evolve at lightning speed.
Smart gives you 3 reasons why you should adopt Native Ads. Learn how to succeed with native advertising.
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
GDPR is restricting data use, but Smart has a great alternative for advertisers anxious to make the best of the FIFA World Cup! Learn how to unleash the power of semantic targeting.
DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
There’s more than one way to make a deal! Get quick definitions for Programmatic Guaranteed vs. private auctions vs. preferred deals in this blog post.
SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
Learn how Smart helps Krush Media run successful audience targeting campaigns programatically.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?