Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Video January 11 2018

SAPO Talks Data, Programmatic and Quality

SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.

Video November 10 2017

Krush Media on The Make Good

Learn how Smart helps Krush Media run successful audience targeting campaigns programatically.

Article September 29 2017

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Get more ads.txt stats in… https://t.co/5ycY4r7Xa3
  • Publishers like Axel Springer are reducing their reliance on the duopoly by activating their #1stpartydata.… https://t.co/E7TDJJKKde
  • Today’s “Smart Programmatic Breakfast” in Berlin was a great success. Thanks to our Buyers, Publishers and Partners… https://t.co/N0KQKRzwSz
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of it. Get more ads.txt stats in this… https://t.co/bFXmLuQeoN
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Read more in this @Digiday… https://t.co/1OkGefI0R3