DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
There’s more than one way to make a deal! Get quick definitions for Programmatic Guaranteed vs. private auctions vs. preferred deals in this blog post.
SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
Learn how Smart helps Krush Media run successful audience targeting campaigns programatically.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
Michael Nevins, Sylvain Piquet, and Joseph Lospalluto recently joined the company from Taboola, Criteo and Mirriad, respectively. Learn what attracted them to Smart.
Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.
Learn how we helped the largest newspaper in Colombia boost revenue by displaying Netflix ads US-based to Spanish-speaking audiences.