Article February 15 2016

Ad Blocking and Native Ads

Conservative estimates report ad blocking costs the industry over $11 bn per year. But can native ads save the day? Find out in this second article in our four part series on native.

Article January 22 2016

Mobile and Video and Programmatic! Oh My!

Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3