Video January 11 2018

SAPO Talks Data, Programmatic and Quality

SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.

Article November 02 2017

3 Tips for Q4 Mobile Campaign Success

Ad buyers: Need some advice on how to boost your mobile campaigns this quarter? Check out this article for 3 easy ways to hike up that revenue!

Infographics October 24 2017

What’s the Future of Interstitial Ads?

What’s the future of the mobile interstitial ad? Is it in danger? And what about user friendliness? Get the latest stats and predictions in this article.

Smart Tech November 08 2016

Smart Tech: What’s Unity? And Can You Build a Bridge?

In our first “Smart Tech” piece, mobile developer Loïc Giron Dit Metaz tells us what Unity has brought the tech world and how Smart AdServer built a bridge between Unity and its mobile SDK.

  • Did #programmatic as we know it end with #GDPR? Learn more in this Exchange Wire article: https://t.co/CoRs2eT26Z
  • A publisher’s #FirstPartyData is its most valuable asset. Build an exclusive marketplace while keeping data safe an… https://t.co/AvuuHS2Gpa
  • Don't speak #GDPR fluently yet? Learn it in this guide! #publishertech #adtech https://t.co/0mYlQBJKp1
  • Still confused about #headerbidding? We've made it easy! Check out the blog post for the essential definitions:… https://t.co/uzA1qi9FDS
  • First party data is valuable because it gives deep insights into user behavior and brand relationships. PII must be… https://t.co/cVrp69A26A