SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.
Ad buyers: Need some advice on how to boost your mobile campaigns this quarter? Check out this article for 3 easy ways to hike up that revenue!
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
What’s the future of the mobile interstitial ad? Is it in danger? And what about user friendliness? Get the latest stats and predictions in this article.
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
Next Element was the theme of MWC 2017. Let’s find out what it mean in the mobile advertising field.
Heading to Mobile World Congress and feeling a little lost? Check out the highlights of our mobile trends webinar to make sure you’re up to date!
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
In our first “Smart Tech” piece, mobile developer Loïc Giron Dit Metaz tells us what Unity has brought the tech world and how Smart AdServer built a bridge between Unity and its mobile SDK.