What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.
Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.
In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.
Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.
Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.