Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Article November 03 2016

IAB: Flexible Ad Formats for All Screens

Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.

Article October 31 2016

Smart ad:tech Picks for Publishers

From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.

Article July 25 2016

What’s VPAID and Why Is It Important?

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3