What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.
Is header bidding is advantageous for publishers? Find out in this dmexco 2017 video with ebay, Netpoint Media and Showheroes.
Want to learn about Server-to-Server Header Bidding? Romain Job, Smart AdServer General Manager US explains it all in this article!
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!
Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.