Infographics January 24 2018

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

Article December 05 2017

Header Bidding Definitions Made Easy

You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.

Video November 10 2017

Let’s Talk Header Bidding!

Is header bidding is advantageous for publishers? Find out in this dmexco 2017 video with ebay, Netpoint Media and Showheroes.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

Q&A September 28 2016

Who Is Smart AdServer and What Makes Them Different?

CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

Article March 31 2016

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.