Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3