Article April 12 2018

Private Garden Q&A With CMO Michael Nevins

This Q&A with CMO Michael Nevins sheds light on the need for publishers to create a sustainable monetization strategy based on the secure activation of their first-party data. The result? Their own “private gardens.”

Infographics January 24 2018

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

  • Did #programmatic as we know it end with #GDPR? Learn more in this Exchange Wire article: https://t.co/CoRs2eT26Z
  • A publisher’s #FirstPartyData is its most valuable asset. Build an exclusive marketplace while keeping data safe an… https://t.co/AvuuHS2Gpa
  • Don't speak #GDPR fluently yet? Learn it in this guide! #publishertech #adtech https://t.co/0mYlQBJKp1
  • Still confused about #headerbidding? We've made it easy! Check out the blog post for the essential definitions:… https://t.co/uzA1qi9FDS
  • First party data is valuable because it gives deep insights into user behavior and brand relationships. PII must be… https://t.co/cVrp69A26A