Article March 21 2018

Major DSP Includes Ads.txt File as Targeting Option

One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Get more ads.txt stats in… https://t.co/5ycY4r7Xa3
  • Publishers like Axel Springer are reducing their reliance on the duopoly by activating their #1stpartydata.… https://t.co/E7TDJJKKde
  • Today’s “Smart Programmatic Breakfast” in Berlin was a great success. Thanks to our Buyers, Publishers and Partners… https://t.co/N0KQKRzwSz
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of it. Get more ads.txt stats in this… https://t.co/bFXmLuQeoN
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Read more in this @Digiday… https://t.co/1OkGefI0R3