One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.