Article March 21 2018

Major DSP Includes Ads.txt File as Targeting Option

One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

  • Did #programmatic as we know it end with #GDPR? Learn more in this Exchange Wire article: https://t.co/CoRs2eT26Z
  • A publisher’s #FirstPartyData is its most valuable asset. Build an exclusive marketplace while keeping data safe an… https://t.co/AvuuHS2Gpa
  • Don't speak #GDPR fluently yet? Learn it in this guide! #publishertech #adtech https://t.co/0mYlQBJKp1
  • Still confused about #headerbidding? We've made it easy! Check out the blog post for the essential definitions:… https://t.co/uzA1qi9FDS
  • First party data is valuable because it gives deep insights into user behavior and brand relationships. PII must be… https://t.co/cVrp69A26A