The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.