One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
The IAB created the ads.txt standard to improve quality and stop domain spoofing, and ads.cert is the follow-up. Learn about both, and what’s next.
Ads.txt helps to stop the sale of counterfeit ad inventory. Smart is the first SSP to block all bid requests that fail to meet the ads.txt standard.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
Ad buyers: Need some advice on how to boost your mobile campaigns this quarter? Check out this article for 3 easy ways to hike up that revenue!
What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.
Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.