icon-plus Video
October 12 2017

Let’s Talk Quality and Ads.txt

Why should you watch this video?

Because premium publishers and ad networks need to help advertisers buy with confidence.
Maya Lawrence

 The Advantage of Ads.txt

Ads.txt helps the sell-side reassure advertisers of inventory quality and authorship. Even more, it protects revenue by preventing bad actors from spoofing domains.

But what exactly is ads.txt? And how does ads.txt work?

Learn what publishers and demand partners have to say about the initiative. In this video filmed at dmexco 2017, you’ll hear from ebay, Styria, Mediasmart, and Netpoint Media.

 

Related news

Article April 24 2018

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Article September 29 2017

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Get more ads.txt stats in… https://t.co/5ycY4r7Xa3
  • Publishers like Axel Springer are reducing their reliance on the duopoly by activating their #1stpartydata.… https://t.co/E7TDJJKKde
  • Today’s “Smart Programmatic Breakfast” in Berlin was a great success. Thanks to our Buyers, Publishers and Partners… https://t.co/N0KQKRzwSz
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of it. Get more ads.txt stats in this… https://t.co/bFXmLuQeoN
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Read more in this @Digiday… https://t.co/1OkGefI0R3