icon-plus Video
January 11 2018

SAPO Talks Data, Programmatic and Quality

Why should you watch this video?

To learn how one of the oldest internet companies keeps up with the latest trends in ad tech.
Maya Lawrence

SAPO is one of the oldest internet companies and part of the Altice Group. The media division has 100+ partners, displays 1.5 billion impressions per month and manages massive amounts of data. They’re presently trying to leverage this asset so they can become a stronger player, and go after the global players.

In this interview, Sales Director Fernando Miguel da Silva Parreina talks data, programmatic, quality, and inventory management.

 

Related news

Video October 12 2017

Let’s Talk Quality and Ads.txt

What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.

  • The future of digital advertising after Chrome Adblock [in French]: https://t.co/mZxx7BDhKz via @journaldunet
  • Four Ways to Prepare for the Chrome Ad Filter Rollout https://t.co/nvwVWtexMH
  • Smart is attending the Advertising Week Latam this week! #AWLATAM https://t.co/hf4C7blJFe
  • Advice from @Thomas_Husson, @forrester : “Mobile is not JUST a channel. Use it as a catalyst for digital transforma… https://t.co/JlwAOIvvsF
  • Words of wisdom from Antoine Lamy @uber “Stay informed about #adfraud, and follow the trends, like #adstxt”. And Th… https://t.co/hi0iLtpXJl