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January 17 2017

Top 5 Programmatic Blog Posts of 2016

Why should you read this article?

Because understanding programmatic in 2016 will help you make the most programmatic in 2017.
Maya Lawrence

What has been our most popular programmatic content of 2016? Get our top 5 programmatic blog posts here!

 

1. What is programmatic guaranteed?

What’s the real IAB definition of programmatic guaranteed? Is there more than one definition for programmatic guaranteed?

programmatic guaranteed

2. What’s the difference between programmatic guaranteed and automated guaranteed? (Updated version of the article “What is programmatic guaranteed”)

Programmatic guaranteed and automated guaranteed are different. The first is performed via a deal id, and the second via a publisher’s API.

 

3. 2016 Digital Marketing Trends

Get Smart AdServer’s digital marketing and ad tech predictions for 2016. What’s did we say was going on with mobile, programmatic and native ads? Were we right?

smart 2016 digital marketing trends

4. The Rise of Out-Stream Video Formats

Out-stream can be intrusive, but with the right tools and options provided by the right tech solution, publishers can serve acceptable ads.

out-stream in-stream banner video

5. The Evolution of IAB Video Standards

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.

iab video standards VAST

BONUS!! An oldie, but goodie: What is holistic yield management, and why does it drive significant revenue?

holistic yield

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