icon-plus Article
May 25 2018

Last Call for GDPR

Why should you read this article?

Because GDPR goes into effect today and publishers need to make sure they've covered all their bases.
Mathilde Pasquali

The new European rules and regulations are coming into force today! Are you sure you’ve done everything to be GDPR compliant?

Check out this recap, to make sure you didn’t miss anything!

Environment Retrieve and store user consent Pass along consent to the advertising chain Recommended timeline 
Web and mobile web Choose a CMP. The list of IAB approved CMPs is here.

Smart has developed a CMP for web.

Pass the consent string generated by the CMP to your partners.

For Smart customers:

Read how to transmit the consent information to Smart’s ad calls based on how you’re integrated with Smart.  

Before May 25th 
Mobile apps Choose a CMP. The list of IAB approved CMPs is here.

Smart has developed an open source CMP SDK for iOS and Android.

Upgrade application advertising SDK.

For Smart customers: Upgrade your Display SDK to version 6.9 & Instream video SDK to version 1.2.0.

 Before May 25th 

Related news

Article May 23 2018

GDPR: Get Your Mobile Apps Ready

GDPR will go into effect in 3 days. So, you’ve got 3 days left to ensure that all your digital assets are compliant with the new European rules and regulations. Here are a few reminders to help you get ready for Friday.

  • "2018 can be pivotal for publishers that take the next major step in their quest to regain control.They must dedica… https://t.co/YpFVqcdpYM
  • Smart's all new solution, Holistic+ unveiled at #Dmexco2018 has been featured in @Strategies #unifiedauctionshttps://t.co/wh1vnsZJ0x
  • Panelists choose 1 word to describe the most significant customer need 3 years from now: 1. Blockchain 2. Good data… https://t.co/qTYiytdvls
  • Kunal Nagpal on the importance of standardization: “Users are different. The local publishers have adapted their un… https://t.co/UVP8Zek7LH
  • “The challenge of #BrandSafety is it depends on the brand. It’s a bianary. It’s fluid. Example: TV Brand Safety is… https://t.co/pqPl2WSMQ3