The new European rules and regulations are coming into force today! Are you sure you’ve done everything to be GDPR compliant?
Check out this recap, to make sure you didn’t miss anything!
|Environment||Retrieve and store user consent||Pass along consent to the advertising chain||Recommended timeline|
|Web and mobile web||Choose a CMP. The list of IAB approved CMPs is here.
Smart has developed a CMP for web.
|Pass the consent string generated by the CMP to your partners.
For Smart customers:
Read how to transmit the consent information to Smart’s ad calls based on how you’re integrated with Smart.
|Before May 25th|
|Mobile apps||Choose a CMP. The list of IAB approved CMPs is here.||Upgrade application advertising SDK.||Before May 25th|