This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
What were our most popular programmatic blog posts in 2016? Find out in this top 5 list!
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!
Learn how to be successful with rewarded video. It’s one of the best ways for app developers, publishers, and ad networks to monetize video inventory!
Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.
Check out this article from VideoNuze about Smart AdServer’s Vertical Video format. Learn about how the ad network Adgage is taking advantage of this hot new format!
From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.
In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.