As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
What’s the future of the mobile interstitial ad? Is it in danger? And what about user friendliness? Get the latest stats and predictions in this article.
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.