Article November 03 2016

IAB: Flexible Ad Formats for All Screens

Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.

Article March 18 2016

The Evolution of IAB Video Advertising Standards

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.

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