You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.
Want to learn about Server-to-Server Header Bidding? Romain Job, Smart AdServer General Manager US explains it all in this article!
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.