The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.
What is holistic yield management?
An easy-to-understand definition and a comprehensive explanation of how it drives significantly more revenue.
Is it time for you to opt for an RTB platform that’s fully integrated into an ad server?