What were our most popular programmatic blog posts in 2016? Find out in this top 5 list!
DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
Sublime Skinz has partnered with Smart AdServer to launch its new mobile web format, M-Skinz, available on programmatic exclusively via Smart RTB+.
Programmatic continues to grow in France, and Smart AdServer’s recent corporate stats prove it.
Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.
The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.
What is holistic yield management?
An easy-to-understand definition and a comprehensive explanation of how it drives significantly more revenue.