Article July 23 2017

Quality at Smart AdServer

Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.

Article December 07 2016

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Article August 03 2016

What’s a Full Stack Ad Platform for Publishers?

Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

  • Diagrams and charts that make understanding #headerbidding easy! Client-side header bidding, server-side header bid… https://t.co/yZ8lNUxtr7
  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech See full… https://t.co/Jo4WkiGqcU
  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech https://t.co/Ohv6AQoLoj
  • The Smart Money Is On Ads.txt, Literally: Six months after the... https://t.co/jmzNejIyFx @mp_joemandese
  • Will you be going to the 2018 edition of @CES Las Vegas? Smart would be delighted to host you. Book a meeting with… https://t.co/CCtzvtdKT9