What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.
Michael Nevins, Sylvain Piquet, and Joseph Lospalluto recently joined the company from Taboola, Criteo and Mirriad, respectively. Learn what attracted them to Smart.
Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.