What were the hottest trends at dmexco 2017? Smart Business Development and Product Managers share their thoughts — from header bidding to GDPR to ads.txt.
Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech.
CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.
What’s visual storytelling? And why was “Advertising is publishing” such a hot topic at dmexco 2016? Let’s take a closer look in this blog post.
Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.
This interview with Smart AdServer CEO Cyrille Geffray covers Smart AdServer’s position in the market, its global presence, the 2016 hiring surge and this year’s revenue ambitions.