This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.
In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.
Cooper Harris, CEO of Klickly, discusses her nontraditional entry into digital advertising, her Tech.co CTA award, and how Smart AdServer helps Klickly offer its customers a great mobile advertising solution.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms and problems it causes.
Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?
In this third and last article in our series on video advertising, we focus specifically on VAST 4.0’s response to new screens and connected devices.
This second article in our series on video advertising covers VAST 4.0.’s response to market challenges through the creation of advertiser and publisher controls.
Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.