Article December 07 2016

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Article November 10 2016

Smart Marketing Remix Picks for Publishers

Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.

  • Four Ways to Prepare for the Chrome Ad Filter Rollout https://t.co/nvwVWtexMH
  • Smart is attending the Advertising Week Latam this week! #AWLATAM https://t.co/hf4C7blJFe
  • Advice from @Thomas_Husson, @forrester : “Mobile is not JUST a channel. Use it as a catalyst for digital transforma… https://t.co/JlwAOIvvsF
  • Words of wisdom from Antoine Lamy @uber “Stay informed about #adfraud, and follow the trends, like #adstxt”. And Th… https://t.co/hi0iLtpXJl
  • Both Meetic and Uber agree that whitelists, blacklists and cherry picking premium publishers are best practices to… https://t.co/3zTRmjBTar