In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.
Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
Programmatic continues to grow in France, and Smart AdServer’s recent corporate stats prove it.
Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.
US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down at OPS 2106 for a Q&A, “How Publishers Can Increase Their Programmatic Video Revenue”.
The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
This article takes a look at the impact vertical video will have on the way digital advertisements are conceived, produced and filmed.
This interview with Smart AdServer CEO Cyrille Geffray covers Smart AdServer’s position in the market, its global presence, the 2016 hiring surge and this year’s revenue ambitions.