What are the best dmexco 2017 sessions, especially for publishers? From debates, to talks, to roundtables, this quick guide has it all!
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.
What were our most popular programmatic blog posts in 2016? Find out in this top 5 list!
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!
DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.
We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.
Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech.
Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.
From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.