SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
Learn how Smart helps Krush Media run successful audience targeting campaigns programatically.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
Michael Nevins, Sylvain Piquet, and Joseph Lospalluto recently joined the company from Taboola, Criteo and Mirriad, respectively. Learn what attracted them to Smart.
Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.
Learn how we helped the largest newspaper in Colombia boost revenue by displaying Netflix ads US-based to Spanish-speaking audiences.
What are the best dmexco 2017 sessions, especially for publishers? From debates, to talks, to roundtables, this quick guide has it all!
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.