Article December 07 2016

Standing Up to GAFA With a Universal ID

DigiTrust and its single token ID may be the best way for publisher and ad tech vendors to stand up to GAFA. Read all about the consortium and Smart’s involvement.

Article November 10 2016

Smart Marketing Remix Picks for Publishers

Marketing Remix is the conclusion of a month-long string of ad tech conferences. This day is all about programmatic! Check out the Top 8 sessions for publishers to attend.

Article October 31 2016

Smart ad:tech Picks for Publishers

From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.

Article October 28 2016

Cyrille Geffray of Smart AdServer is Smart

In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

  • https://t.co/GojXlUUVKa Matthieu de Vivie, our Product Owner, gives you insights about Programmatic Direct! #adtech #programmatic #rtb
  • Ingrid Couasnon, our Country Manager France, on stage @ ATS Paris #ATSP17 https://t.co/gEdsPurKiz
  • Mr. Bezos, Tear Down This Paywall! | The Makegood https://t.co/XH6hpRVL6q https://t.co/CSTXtvkzfU
  • Gaming app monetization: what is at stake? Q&A with our mobile Product Owner https://t.co/7kEVCIwdPb https://t.co/kJH1siCDZ5
  • Smart AdServer is a Great Place to Work® this year! Thanks to all our “Smarties”!!! Want to join us?… https://t.co/yInqb2Zctp