Article September 22 2016

The Top 3 Ad Tech Themes from dmexco 2016

What were the three hottest ad tech topics at dmexco this year? Check out our list and find out! You’ll also get video links to some of the best dmexco presentations.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

Article October 19 2015

What is Programmatic Guaranteed?

Is there more than one definition for programmatic guaranteed? What does a Deal ID and a publisher’s API have to do with it? Find out Smart AdServer’s take on things in this article.