Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.
What were the three hottest ad tech topics at dmexco this year? Check out our list and find out! You’ll also get video links to some of the best dmexco presentations.
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!
Is there more than one definition for programmatic guaranteed? What does a Deal ID and a publisher’s API have to do with it? Find out Smart AdServer’s take on things in this article.