Article July 23 2017

Quality at Smart AdServer

Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.

Article March 18 2016

The Evolution of IAB Video Advertising Standards

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.

  • Diagrams and charts that make understanding #headerbidding easy! Client-side header bidding, server-side header bid… https://t.co/yZ8lNUxtr7
  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech See full… https://t.co/Jo4WkiGqcU
  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech https://t.co/Ohv6AQoLoj
  • The Smart Money Is On Ads.txt, Literally: Six months after the... https://t.co/jmzNejIyFx @mp_joemandese
  • Will you be going to the 2018 edition of @CES Las Vegas? Smart would be delighted to host you. Book a meeting with… https://t.co/CCtzvtdKT9