Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
Conservative estimates report ad blocking costs the industry over $11 bn per year. But can native ads save the day? Find out in this second article in our four part series on native.
Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.
What’s hot in digital advertising this year? From Automated Guaranteed to in-stream to native ads, we cover it all.