Article February 15 2016

Ad Blocking and Native Ads

Conservative estimates report ad blocking costs the industry over $11 bn per year. But can native ads save the day? Find out in this second article in our four part series on native.

Article January 22 2016

Mobile and Video and Programmatic! Oh My!

Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.

  • Last week, Smart sponsored the annual Engage Conference (Italy) around advertising and digital communication themes… https://t.co/vovrTDDODZ
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  • 1 hour left!! The expert workshop "Why is programmatic guaranteed the ultimate level in private transactions?" will… https://t.co/t19JrJM41P
  • Featured on @CB_News Omnicom Media Group-OMG has just announced its latest offering, via SmartRTB +, to help client… https://t.co/FsCkBVGmEu
  • An in-depth profile feature with Smart's newly appointed CEO Arnaud Creput on @Strategies written by @ManuGavard Se… https://t.co/p1J38ZbgFE