Article February 15 2016

Ad Blocking and Native Ads

Conservative estimates report ad blocking costs the industry over $11 bn per year. But can native ads save the day? Find out in this second article in our four part series on native.

Article January 22 2016

Mobile and Video and Programmatic! Oh My!

Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.