Video October 12 2017

Let’s Talk Quality and Ads.txt

What do premium publishers demand partners have to say about ads.txt and the importance of quality inventory? Find out in this video from Dmexco 2017.

Article September 29 2017

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

Article October 28 2016

Cyrille Geffray of Smart AdServer is Smart

In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

Article March 31 2016

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.

  • Diagrams and charts that make understanding #headerbidding easy! Client-side header bidding, server-side header bid… https://t.co/yZ8lNUxtr7
  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech See full… https://t.co/Jo4WkiGqcU
  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech https://t.co/Ohv6AQoLoj
  • The Smart Money Is On Ads.txt, Literally: Six months after the... https://t.co/jmzNejIyFx @mp_joemandese
  • Will you be going to the 2018 edition of @CES Las Vegas? Smart would be delighted to host you. Book a meeting with… https://t.co/CCtzvtdKT9