What’s the future of the mobile interstitial ad? Is it in danger? And what about user friendliness? Get the latest stats and predictions in this article.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.