What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!
Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.
From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.
Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.
The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
In this third and last article in our series on video advertising, we focus specifically on VAST 4.0’s response to new screens and connected devices.
This second article in our series on video advertising covers VAST 4.0.’s response to market challenges through the creation of advertiser and publisher controls.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.