Article November 03 2016

IAB: Flexible Ad Formats for All Screens

Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.

Article October 31 2016

Smart ad:tech Picks for Publishers

From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.

Article July 25 2016

What’s VPAID and Why Is It Important?

Publishers, advertisers and trading desks all win with VPAID. Learn how Smart AdServer is one of the first to be in-stream and out-stream VPAID compliant on mobile and desktop.

Article March 18 2016

The Evolution of IAB Video Advertising Standards

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.