Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!