Smart AdServer helped Contrepoints double total revenue after two months. Its holistic yield management solution outearned Criteo, Teads and The Moneytizer.
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CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.
Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?
What is holistic yield management?
An easy-to-understand definition and a comprehensive explanation of how it drives significantly more revenue.