Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

Q&A September 28 2016

Who Is Smart AdServer and What Makes Them Different?

CMO Corey Kronengold discusses Smart AdServer and what sets them apart. The interview gives insights on solutions for publishers looking to rev up sales and maximize yield across all screens.

Article July 13 2016

Programmatic Glossary

The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.

Article March 31 2016

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.

  • https://t.co/GojXlUUVKa Matthieu de Vivie, our Product Owner, gives you insights about Programmatic Direct! #adtech #programmatic #rtb
  • Ingrid Couasnon, our Country Manager France, on stage @ ATS Paris #ATSP17 https://t.co/gEdsPurKiz
  • Mr. Bezos, Tear Down This Paywall! | The Makegood https://t.co/XH6hpRVL6q https://t.co/CSTXtvkzfU
  • Gaming app monetization: what is at stake? Q&A with our mobile Product Owner https://t.co/7kEVCIwdPb https://t.co/kJH1siCDZ5
  • Smart AdServer is a Great Place to Work® this year! Thanks to all our “Smarties”!!! Want to join us?… https://t.co/yInqb2Zctp