What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children.