As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
In this Q&A, Ahmed Chakroun of Smart AdServer discusses the gaming apps market and the publishers expectations to monetize their apps.
In our first “Smart Tech” piece, mobile developer Loïc Giron Dit Metaz tells us what Unity has brought the tech world and how Smart AdServer built a bridge between Unity and its mobile SDK.