What’s a private marketplace (PMP)? Why should you use a private marketplace to buy inventory? Find out in this video from dmexco 2017.
The industry is fraught with digital advertising definitions, especially ones about programmatic. Our simple glossary defines the most important terms related to automated online advertising, from Header Bidding to Automated Guaranteed.
The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.