Article August 03 2016

What’s a Full Stack Ad Platform for Publishers?

Full stack ad platforms have emerged as a solution to the challenges publishers face in an increasingly fragmented ad tech market. But what’s a full stack, really? And are all full stacks the same?

  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Get more ads.txt stats in… https://t.co/5ycY4r7Xa3
  • Publishers like Axel Springer are reducing their reliance on the duopoly by activating their #1stpartydata.… https://t.co/E7TDJJKKde
  • Today’s “Smart Programmatic Breakfast” in Berlin was a great success. Thanks to our Buyers, Publishers and Partners… https://t.co/N0KQKRzwSz
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of it. Get more ads.txt stats in this… https://t.co/bFXmLuQeoN
  • Ads.txt has gained adoption, but 19% of advertisers still haven’t heard of the standard. Read more in this @Digiday… https://t.co/1OkGefI0R3