Article October 31 2016

Smart ad:tech Picks for Publishers

From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.

Article October 25 2016

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

Article March 31 2016

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.

  • Diagrams and charts that make understanding #headerbidding easy! Client-side header bidding, server-side header bid… https://t.co/yZ8lNUxtr7
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  • Chief Quality Officer Gorka Zarauz weighs in on 2018 predictions about #BrandSafety. #programmatic #adtech https://t.co/Ohv6AQoLoj
  • The Smart Money Is On Ads.txt, Literally: Six months after the... https://t.co/jmzNejIyFx @mp_joemandese
  • Will you be going to the 2018 edition of @CES Las Vegas? Smart would be delighted to host you. Book a meeting with… https://t.co/CCtzvtdKT9