From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.
Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
In this third and last article in our series on video advertising, we focus specifically on VAST 4.0’s response to new screens and connected devices.
This second article in our series on video advertising covers VAST 4.0.’s response to market challenges through the creation of advertiser and publisher controls.
Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.