Want to learn about Server-to-Server Header Bidding? Romain Job, Smart AdServer General Manager US explains it all in this article!
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends!
Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children.
Cooper Harris, CEO of Klickly, discusses her nontraditional entry into digital advertising, her Tech.co CTA award, and how Smart AdServer helps Klickly offer its customers a great mobile advertising solution.
In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms and problems it causes.
Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.
Check out the top ten Twitter accounts to follow before Cannes gets underway! From Terence Kawaja to Sara Livingston, the’ll keep you up to date all week long.
This interview with Smart AdServer CEO Cyrille Geffray covers Smart AdServer’s position in the market, its global presence, the 2016 hiring surge and this year’s revenue ambitions.
Inspired by graphic designer Vahram Muratyan’s blog-turned-book, we created a “New York versus Paris” infographic based on our observations of the ad tech industry.