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October 25 2016

Get Smart About Programmatic I/O NYC

Why should you read this article?

Because you want to make the most of your time while at Programmatic I/O NYC.
Maya Lawrence

As someone on the demand side of the equation, which Programmatic I/O conferences will be worth your while? Take a look at my list below. As Smart AdServer’s Demand Partners Manager, I guarantee they’re the right ones for you! And if you’re in a rush, check out the Quick Guide below.

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PROGRAMMATIC I/O DAY ONE, OCTOBER 26

 

Programmatic OPS Talks

11:00am

Inventory Quality

Speaker: Amanda Rizzo, Ad Ops Manager, LinkedIn

Everyone knows that ad fraud and viewability are hot-button issues in ad tech today, and buyers need to stay informed about how to ensure inventory quality. Amanda Rizzo, Ad Ops Manager at Linkedin will discuss tips for how to do this for both prospecting and retargeting campaigns.

 

4:15pm

Native Ads Best Practices For Mobile

Speaker: Casie Attardi, Director, Professional Services, MoPub at Twitter

Native ads can be a great way for both publishers and buyers to monetize, but they need to be implemented correctly. Casie Attardi, Director of MoPub Professional Services at Twitter will discuss technical and operational best practices for this ad format.

 

Programmatic Essentials Workshop

9:45am

Programmatic Outstream

Speakers:

-Jim Daily, President US & Canada, Teads

-Jason Barnett, Head of Programmatic, Teads

-Ruowen Liscio, VP Media Strategy, Mobext

-Jon Mansell, VP, Marketplace Innovation, Magna Global

-Carol Chung, Head of Programmatic for North America, DigitasLBi

Video is the future. But how does one go about buying the format programmatically? In this session, Teads’ Jim Daily will talk insights, programmatic outstream and what’s on the horizon. Top agency execs will join the conversation to discuss the rise of outstream with Jason Barnett.

 

PROGRAMMATIC I/O DAY TWO, OCTOBER 27

 

Conferences

9:05am

Making The Programmatic Case

Speakers:

-Jennifer Director, Director of Acquisition, Loyalty, and Brand Marketing – Personal Savings, American Express

-Amy Leung, Director of Digital Acquisition – Consumer Marketing, American Express

Ever want to get into the head of a leading marketer so that you can better understand your clients? Then this talk with American Express digital marketing execs Jennifer Director and Amy Leung is a must! What’s their perspective on programmatic media and what have these two learned over the years? Find out in this session.
10:00am

Walled Programmatic

Speakers:

-Brian Stempeck, CCO, The Trade Desk

-Vincent Paolozzi, SVP, Innovation, Magna Global

-Angelina Eng, VP, Media Platforms & Operations, Merkle

-Raju Malhotra, SVP & Head of Products, Conversant

Moderator: Kelly Liyakasa, Senior Editor, AdExchanger

This is as complete a buy-side panel as you can get! What, in their opinion, are the latest changes in programmatic? What role does header bidding, which gives publishers more control, have on prices? And what about walled gardens and PMPs? Find out how the fast-changing programmatic supply chain will influence your customers.

 

11:20am

Finding The Effective Programmatic Partner

Speaker: Tom Kohr, Platform Sales, Yahoo

As a DSP, having the best ad tech stack for your clients is essential. Find out what Tom Kohr of Yahoo believes is the best way to reevaluate the technologies your partners — or potential partners are offering you. It’s important to make sure you’re working with solid solutions that are both high-quality and efficient, especially in today’s fractured and over-complex digital advertising ecosystem.

 

2:05am

Googling Programmatic

Speakers:

-Jonathan Bellack, Director, Product Management, Google

-Moderator: Sarah Sluis, Senior Editor, AdExchanger

It’s important to know what’s happening on the publisher side if you’re connected to an SSP. This session with Jonathan Bellack, the head of DoubleClick Ad Exchange and DoubleClick for Publishers, will give an overview of how both buyers and sellers are navigating programmatic to grow their businesses. He’ll also touch on user experience, a topic of utmost important for marketers, DSPs and SSPs alike.

 

2:25pm

A Programmatic Partnership: 360i and Pernod Ricard

Speakers:

-Kolin Kleveno, VP, Programmatic Advertising, 360i

-Tim Murphy, VP, Digital & Media, Pernod Ricard USA

It’s always good to get a glimpse into high-level brand strategy. Learn what works for premium marketers in this session with 360i and Pernod Ricard. Their digital-first strategy focuses on programmatic media buying. In this session, Pernod Ricard and 360i will run through the strategy behind programmatic campaigns for brands like Avion, Malibu, Jameson and Absolut.

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