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November 10 2016

Smart Marketing Remix Picks for Publishers

Why should you read this article?

Because you don't have time to waste on sessions that don't concern you.
Maya Lawrence

Last month, ad tech took over New York, but now it’s Paris’ turn! The Viuz Marketing Remix is back, and serving up the best in digital, data, and programmatic.

The day-long event takes place in a cozy basement theater in the city center, and speakers include digital data consultants, publisher-centric ad tech platform execs, and reps from big players like Google, AOL and Yahoo!. Smart AdServer’s CMO Corey Kronengold will be addressing the impact these giants have on publishers in his speech, Transparency, The Key to Control. But which other sessions shouldn’t you miss? Use our list of the best talks for publishers to guide you through the day! Short on time? Check out our Quick Picks below!

MR quick guide FB and TW

Morning Sessions

9:30 am
Go for Branding and Performance with Native Advertising
-Arnaud Perrier Gustin, Marketing Communications Manager, Nissan
-Sebastien Noël, Director of Sales, Yahoo!

9:40 am
The Role of Data in Premium Content Monetization
-Philippe Boscher, Associate Director of Digital Marketing, TF1 Publicité
-Dimitri François, Senior Client Partner, Southern Europe, Adobe

9:50 am
Video: Changes in Value
-Karine Rielland, Digital Sales Director, Prisma Media Solutions
-Hortense Thomine-Desmasures, Managing Director, M6 Digital
-Nicolas Mignot, Country Manager France, StickyAds
-Fayssal Kartoby, Head of Product Marketing and Business Development, SFR

11:40 am
Carrefour France’s Appropriation of Digital Media
-Greg Ragon, Senior Digital Manager, Carrefour
-Xavier Marchand, Senior Sales Manager, DoubleClick

12:10 pm
Transparency, The Key to Control
Speaker: Corey Kronengold, CMO, Smart AdServer


Afternoon Sessions

2:10 pm
Hard Questions — Programmatic and Agency Brands, One Year Later
-Jean-Luc Chetrit, President, UDECAM
-Sophie Poncin, President, SRI

2:50 pm
Data, Insight and Digital Transformation
Speaker: Pascal Delorme, Executive Director, Accenture Digital France and Benelux, Accenture

3:10 pm
The World and Online Advertising
Speaker: Laurence Bonicalzi-Bridier, President, M Publicité (Le Monde Group)

Related news

  • https://t.co/GojXlUUVKa Matthieu de Vivie, our Product Owner, gives you insights about Programmatic Direct! #adtech #programmatic #rtb
  • Ingrid Couasnon, our Country Manager France, on stage @ ATS Paris #ATSP17 https://t.co/gEdsPurKiz
  • Mr. Bezos, Tear Down This Paywall! | The Makegood https://t.co/XH6hpRVL6q https://t.co/CSTXtvkzfU
  • Gaming app monetization: what is at stake? Q&A with our mobile Product Owner https://t.co/7kEVCIwdPb https://t.co/kJH1siCDZ5
  • Smart AdServer is a Great Place to Work® this year! Thanks to all our “Smarties”!!! Want to join us?… https://t.co/yInqb2Zctp