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October 31 2016

Smart ad:tech Picks for Publishers

Why should you read this article?

Because you'll want to make the most of your ad:tech experience!
Maya Lawrence

Ad tech is taking over New York! The second conference of the month, ad:tech, is back and better than ever. If you’re a publisher in town for the event and interested in hot topics like programmatic, native advertising, and ad blocking, take a look at our picks. These sessions will keep you up to date with the current trends so that you can monetize your site the right way. In a hurry today? Check out our Smart Quick Picks Guide!

 

ad:tech Day One

10:40 – 11:40am
Re-inventing to Remain Relevant
Sailthru Keynote Hall

Keynote speaker: Rishad Tobaccowala, Chief Strategist, Publicis Groupe

Everyone in ad tech knows that it’s one of the fastest-moving industries out there. In this keynote, Rishad Tobaccowala will tell us about what some key companies have done to make sure they stay on top.

The Drum’s put together Programmatic Punch, a roster of sessions on everything programmatic. They’re pitting the industry’s programmatic heavy hitters against each other for an entertaining six-round boxing match!

 

12:00 – 12:45pm
Video Advertising: The Issues and Solutions
The Drum Hall

Participants:
Ronan Shields, Digital Editor, The Drum
Barry Green, Head of Business Development, VertaMedia
Thomas Shell, Programmatic Sales and Video Consultant, dailymotion
Bon Regular, Managing Partner
Jon Bond, Chief Tomorroist, TOMORRO

This year, programmatic video ad spend is up to $6.18 billion, and both advertisers and publishers are happy with the results. But what challenges will digital advertising’s new favorite face in 2017?

 

3:00 – 3:45pm
Ad-blocking
The Drum Hall

Participants:
Andy Oakes, Managing Director, The Drum
Jim Daily, President, USA & Canada,

Teads
Brendan Riordan-Butterworth, Senior Director, Technical Standards, IAB
John Montgomery, Executive Vice President, Brand Safety, GroupM
Michelle Zitz, Director of Global Data Solutions, The Economist

Do these five experts think ad blocking will still be a hot-button topic in 5 or 10 years? And what other issues around ad blocking need to be explored? We’re sure the new IAB LEAN standards, native ads, the rise of video, and brand safety will all be brought up. How the tech giants are responding — for example, Google’s decision to penalize publishers who run mobile interstitials — isn’t something to be ignored either. So, what’s a publisher to do? Check out this talk and you’ll definitely get some answers.

 

ad:tech Day Two

9:45 – 10:15pm
A session with the Internet of Things Consortium: IoT and the Marketing Revolution
Brightline Hall

Participants:

Ohad Zeira, Verizon (Moderator)
Todd Manegold, Director of Product Marketing, Philips
John Burbank, President, Strategic Initiatives, Nielsen
Rob Katcher, Founder and CEO, Hiku
Erik Hold, Corporate Development Director, IBM
Ali Rayfield, CRO, Kiip

You’re sure to have experienced, in some way, the massive October 21 cyber attack and subsequent website outages and slowdowns. The Mirai malware strain launched the attack with the help of hundreds of thousands of IoT devices. So, what exactly is IoT? And why do more than 50% of marketing executives think that the movement will revolutionize marketing by 2020? Do we need to worry about the power, or vulnerability, of what is, in essence, a botnet? Find out how marketers and technology companies are planning for the revolution.

Want more details on the recent IoT attack? Check out this comprehensive article.

 

11:35 – 12:15pm
A View From Europe: New Advances that will Shape our Future
Sailthru Keynote Hall

Participants:
Mark Cripps, EVP, Brand and Digital Marketing, The Economist (Moderator)
Jon Carney, CDO, McCann World Group
Monika Schulze, Global Head of Marketing, Zurich
Ross Sleight, CSO, Somo
Mike Harp, Director of Global Accounts, Facebook

It’s always interesting to know what’s going on across the pond. Understanding the European outlook, and learning from their mistakes and successes is an integral part of understanding the global landscape. This session will focus on innovative ideas coming from the old world. What new media models has the European industry given us? How are agencies, clients and platforms transforming differently there than they are here? Five European experts will fill you in.

 

12:30- 1:15pm
A Session with Sheknows: Branded Content and Native Advertising, the Miracle Mix
Titan Hall

Participants:
Elisa Camahort Page, COO, SheKnows (Moderator)
Naama Bloom, SVP of Integrated Marketing, SheKnows
Reshma Gopaldas, VP of Programming, SheKnows

One of the hottest topics among the publishing crowd is native advertising. It’s a concept that appeals to content creators, advertisers and users alike. Check out this talk to see what the SheKnows team is doing to make branded content and native advertising work for a leading women’s lifestyle digital media company.

 

3:45 – 4:30pm
Closing Keynote
Sailthru Keynote Hall

Keynote speaker: Terry Kawaja, Founder and CEO, Luma Partners

There’s a chance that Terry may give us a sneak peek of his latest and greatest Lumascape…or maybe another funny Eminem rap about Mary Meeker’s 2016 Internet Trends Report. Whatever it is, he’ll surprise us! And after a long day, this closing keynote is guaranteed to give us a few laughs.

The fight’s not over! Round 5 and Round 6 of “Programmatic Punch” are bound to be lively, and these sessions are not to be missed!

 

11:30 – 12:15pm
Programmatic Video Internationally
The Drum Hall

Participants:
Minda Smiley, Advertising Industry Reporter, The Drum
Cara Sullivan, VP, Strategic Demand Management, Optimatic
John Rogers, SVP, Programmatic Packaging and Sales, Videology
Neal Sinno, General Manager of North American Operations, Playbuzz

You might have a handle on programmatic video in the U.S., but what’s going on in the rest of the world? Publishers and tech company execs will come together in this discussion to talk about past challenges and the future outlook.

 

3:00 – 3:30pm
The Programmatic Manifesto
The Drum Hall

Participants:
Andy Oakes, Managing Director, The Drum
Barry Adams, VP of Commercial Development, BidSwitch
Eve Goldman, Head of Programmatic Video, Global Brand Solutions, Google
David Hahn, EVP, Strategy, Integral Ad Science

Manifesto? That sounds serious. Well, it is! This the last round of Programmatic Punch will be dedicated to The Drum’s Programmatic Trading Manifesto, so it’s bound to be lively. Best practices, industry highlights and market successes will be discussed by judges, winners and journalists of the Digital Trading Awards.

 

In a rush today? Check out our Smart Quick Picks Guide.

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